Blippar’s No-Code AR Creation Platform Expands to AR Headset Support

Andy Shephard -

Blippar, the leading technology and content platform specializing in augmented reality (AR), announced the expansion of Blippbuilder, its no-code AR creation platform. The platform now enables creators to build augmented reality experiences for AR headsets, starting with Magic Leap 2 and beta testing Meta Quest Pro.

This latest development allows Blippar’s 200,000+ creators to create interactive AR experiences that can be experienced on mixed-reality headwear devices. Blippar has initially chosen to enable consumption across Magic Leap and Meta headsets to ensure that the broadest possible spectrum of consumers can engage with experiences developed using its expansive AR creation platform. This includes enterprise customers, professionals, students, gamers, and those with AR headsets for daily use.

“Ensuring that the immense potential of AR remains accessible and in the hands of creators is of the utmost importance to us at Blippar,” said Preet Prasannan, CEO of Blippar. “From our position in the center of the AR ecosystem, we value the creativity that stems from all levels of developer knowledge, and we’re proud to continue expanding our offerings. We are the only company to provide a no-code AR creation solution that is compatible with the world’s leading AR headsets.”

The future of AR is an immersive, digital layer that complements and enhances the daily human experience. While mobile devices will remain the primary gateway to AR for most people, AR headsets provide a more seamless way to consume augmented content. This allows users to feel as though there is no distinction between the physical and augmented experience.

Blippar has made great strides to build a platform that allows anyone to create powerful AR content, regardless of their technical knowledge, and share it instantly with the world. With the integration of AR headsets, Blippar is continuing to ensure that the best tools and developer experiences are accessible to everyone. Revenue from “headworn” AR is projected to grow from $1.9 billion in 2021 to $35.1 billion in 2026. As AR headsets continue to increase in importance for consuming AR content, Blippar is ensuring that AR experiences created with its platforms are accessible across both mobile and headset devices.

“The ability to make compelling, interactive content simply is an essential component to a robust AR ecosystem,” said Michael Angiulo, Chief Growth Officer, Magic Leap. “We’re thrilled that Blippar enables developers to create quality content for our users. We’re proud to be one of the first companies to make this built for AR content creation platform available to our ecosystem.”

Blippar enables creators to produce content for the Metaverse in one effective suite. The experiences developed on the platform can be immediately published to any publisher or social media site without the need for additional formatting for different devices. Blippar’s free, no-code AR creation tool, Blippbuilder, is the most accessible AR creation platform on the market. Following this year’s move to a freemium model, the Blippbuilder platform has seen a surge in usage and creativity. Recently, Blippar also announced improved Simultaneous Localization and Mapping (SLAM), alongside enhanced Surface Tracking and Marker Tracking across Blippbuilder and WebAR SDK. These continued platform developments and integrations ensure that users can create and consume realistic experiences, which will play a significant role in the amount and quality of content for the AR headset experience.